The use of it in a sentence. Semiotics shows how language or symbols mean something totally different or the symbols are used to describe something. Semiotics helps show relationships and tells the meaning of something that looks meaningless. The semiotics of the American flag is peace and freedom; I guess that would be an example of it in a sentence.
You more or less have it right. Semiotics doesn't change the meaning of things it just helps describe all of what is already there. Most times people know what a symbol means but don't stop to think about all of the implications and details about what it means. As a designer we need to be responsible for all of the meanings of symbols that we use.
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